Identity Design and Website Redesign for Accord India

Doing business in India has always been a challenge for multinational & global companies. Cultural and leadership diversity, amidst numerous rules and regulations, create a tough maze for foreign companies to navigate. Accord India, a boutique CXO placement firm based in Mumbai wanted to highlight their organization’s expertise in helping corporate houses set up operations in India through hiring based on deep local market knowledge built over two decades of search experience in India.

Accord prides itself for understanding India’s executive search space better than anybody else. Amongst the very first challenge for Woodapple was to capture the essence of a boutique brand that was unmatched in the industry, offering personalized and bespoke engagement through seasoned and experienced consultants. There was a distinct element of pride in the brand that needed to be showcased, along with the capability of speaking global languages and interpreting them in the Indian context. The website needed to communicate the organization’s skill in bringing global brands into the India and helping them set up teams and business with Accord’s local knowledge and extensive network. Numerous visual creative and messaging pitches were centered around these key ideas that brought about launch of an elegant digital brand presence which successfully reflected the USP of the brand.