Brand Strategy and Online Presence for IBEF

India is amongst the fastest growing economies of the world, a provider of quality services and manufactured products; and a preferred investment destination standing on the threshold years of unprecedented growth. India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Government of India with the objective to promote and create international awareness of the Made in India label overseas and to facilitate dissemination of knowledge of Indian products and services.

Ibef’s website www.ibef.org is a knowledge centre for global investors, and world media seeking updated, accurate and comprehensive information on the Indian economy, states and sectors. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends. The website has been a crucial tool for Ibef to fulfill its mandate and enjoys huge popularity amongst business professionals and students alike.

Woodapple designed and built the Ibef website right from its inception in 2004, growing it from a brochureware website to a phenomenal 33,884 page resource centre on India. The entire research job of tracking & updating the website daily across numerous sectors, multiple states, the Indian economy and investment trends is done at Woodapple – an unbroken chain of process for the last 10 years of service engagement. It has contributed to the core proposition of the website as a unique one stop credible resource centre on India’s business & investment climate. It is a favourite amongst leading business consultants, corporate executives, global media and students.

This mammoth website headed for a rebranding exercise recently to showcase more effectively the wealth of resources within the website and to improve accessibility, usability and user experience. The ROI on this exhaustive work was resounding, with a near 25% reduction in bounce time and a significant improvement in page views and time spent on site - all within a month of launching the newly designed website!

Woodapple has worked very closely with the IBEF team to design, research, edit and broadcast news updates and newsletters for IBEF for last 10 years. Woodapple has also consulted IBEF on some its leading online branding and marketing initiatives www.india-at-davos.ibef.org