Woodapple designed and built the Ibef website right from its inception in 2004, growing it from a brochureware website to a phenomenal 33,884 page resource centre on India. The entire research job of tracking & updating the website daily across numerous sectors, multiple states, the Indian economy and investment trends is done at Woodapple – an unbroken chain of process for the last 10 years of service engagement. It has contributed to the core proposition of the website as a unique one stop credible resource centre on India’s business & investment climate. It is a favourite amongst leading business consultants, corporate executives, global media and students.
This mammoth website headed for a rebranding exercise recently to showcase more effectively the wealth of resources within the website and to improve accessibility, usability and user experience. The ROI on this exhaustive work was resounding, with a near 25% reduction in bounce time and a significant improvement in page views and time spent on site - all within a month of launching the newly designed website!
Woodapple has worked very closely with the IBEF team to design, research, edit and broadcast news updates and newsletters for IBEF for last 10 years. Woodapple has also consulted IBEF on some its leading online branding and marketing initiatives www.india-at-davos.ibef.org