Regarding site content, our content and editorial team helped L&S organize their content to illustrate the firm’s expertise effectively. On the landing pages, focus was given on leading with bite-sized content and statistics to promptly showcase who L&S is and what they do best.
To bring in a human element, we prioritized including a “people” section on the site to give visitors a glimpse at who makes up the L&S team. Even the editorial descriptions of the professionals were boiled down to presenting the most important information in a clean, consistent, friendly, and thoughtful manner.
For better site structure, usability, and search optimization, we cross-linked the essential elements of the pages like the Practice and Industry Expertise. The entire website was designed to ensure a seamless mobile as well as desktop experience.
L&S now has a fully-integrated website that reflects the best of the firm’s advantages. The site gives clients a succinct, yet a bold impression of the new brand and what L&S has to offer.
Woodapple also helped L&S previously to launch their website in Chinese and to come up with an internship application tracking and ranking system that is now being adopted by their internal HR and talent management teams.
Apart from this, our teams have collaborated in past to enhance and extended the brand identity of L&S across their corporate office at New Delhi via environment design – reception, board rooms, thematic conference rooms, office spaces and cafeteria through walls ideas, calendars & poster designs for a seamless experience.