LS LAW - Rebranding & Corporate Identity Management

Lakshmikumaran & Sridharan is a full service law firm offering services in Tax, International Trade, Corporate and Intellectual Property laws. The firm has one of the largest law practices in India with over 250 attorneys and professionals providing litigation, consulting and advisory services to clients for the last 30 years.

Woodapple’s service engagement with L&S started with the design of a new website that would disseminate information about the firm, its capabilities and valuable knowledge about Indian laws. Woodapple worked closely with its top management to define its new corporate identity keeping in view the firm’s objective to differentiate its Corporate Law & IPR services, while simultaneously consolidating its strength in Tax (for which it is renowned). This grew quickly into a full-fledged creative consultancy for all the key requirements for the firm for information dissemination & communication through newsletters, brochures, reports, and PPTs.

The new website was subsequently launched in Chinese, and Woodapple makes a sustained effort to increase its visibility and traffic organically.

Woodapple also collaborated in enhancing and extending the new identity across its new corporate office at New Delhi via environment design – reception, board rooms, thematic conference rooms, office spaces and cafeteria throughwalls ideas, calendars & poster designs for a seamless experience.

We recently launched an internship application tracking and ranking system that is being adopted by their internal HR and talent management teams.