Brand Identity and Online Presence for NASSCOM

The National Association of Software and Services Companies (NASSCOM) is a trade association of Indian Information Technology and Business Process Outsourcing (BPO) industry. Established in 1988, it is a non-profit organisation.

Today it is a global trade body with over 1,500 members, of which over 250 are companies from the US, UK, EU, Japan and China.

NASSCOM's member companies are in the business of software development, software services, software products, IT-enabled/BPO services and e-commerce. It facilitates business and trade in software and services and encourages the advancement of research in software technology.

In the year 2002 NASSCOM wanted to strengthen its online branding and streamline its web-based operations. Woodapple pitched in with its vision for NASSCOM on the then emerging online media. There on, we worked closely with them to make the web central to all their information dissemination strategies. Our design team became a key-driver for NASSCOM's online and offline branding and web strategies.

Over the years, we have worked on various projects like digital identity creation for its key initiatives e.g. its various forums, non profit foundations, business units; and its major Events. We also contributed with secondary research and day-to-day management of its main site, Subsequently, CD-based presentations (brand India, IndianIT) were conceptualized and developed at woodapple.

Recently, we designed the logo for the 20th edition of NASSCOM's biggest annual show - India Leadership Forum, 2012.