With a footprint in over 66 countries, Newgen Software Technologies is a global provider of business solutions with an impressive customer base that includes various top banks, government organizations and even some of the global Fortune 500 companies.
Woodapple collaborated with Newgen to help them understand their brand and refresh their existing website with a completely new and responsive design that resonates with their reputation of being a global brand.
Our team of marketers worked closely with the top management of Newgen to conduct careful research, planning, and implementation. We followed a three phased approach – discovery, design, and development. In the brand discovery phase, we interviewed the stakeholders including the founders, senior managers, and domain experts to understand Newgen's background story and business goals, so later we can align the user goals and the business goals for the website. We also analyzed Newgen's old website in terms of information architecture, design, usability, and functional aspects to come up with a better plan in resolving the issues.
Apart from this, we conducted a deep competitive analysis of the industry and its key players to analyze their strengths and weaknesses and to identify opportunities for improvements within Newgen's digital presence.