Woodapple helped create the look and feel of the brand, including its brand identity and the website. The major challenge for the project was to create a brand identity that’s evocative, memorable and speaks to the defined audience.
Woodapple’s identity development process typically involves a 3-phased approach- Discovery, Design, and Development. The first phase involves an extensive research process such as understanding the behaviors of the target audience, assessing the competitors, mapping the journey of the users; all these gathered information helps in creating a great user experience. To understand the market better, the founder, Sonali, did a web survey on her idea, and the results gave us some interesting insights that helped us shape the Petminded brand.