For a user-friendly experience, the ‘My Account’ section on the website has the feature where all the registered customers can view their ‘Reward Points’ balance and redeem them accordingly. We also send out monthly Reward Points emailers to all eligible customers to keep them in the loop of their Reward Points account balance.
To better promote the reward system, we give opportunities to earn more Reward Points on registration and sharing reviews. As a result, there is an increase in registrations and reviews on both websites. This strategy resulted in increased registration for MRL by approx 77% and for ACC by approx 57% just within a few months of implementation.
Better Plugin Integrations and Reporting- Important plugins like Google Shopping plugin and Amazon Sync plugin were installed in the website to auto-sync products’ price and inventory in Google Shopping Ads and Amazon listing respectively. Automation of these processes leads to saving time, effort, and zero errors.
Further, quite a few of the reports were previously inaccessible or had to be generated by the Tech team, on request, but the websites now have better user interactive admin area and dashboard with numerous reports. Also, in the previous system, there were a few glitches in order status updates, so they had to be marked manually, or not at all. But, the sites now have proper order status along with their delivery dates. This crucial step has a profound impact on other advanced facilities like Reward Points and Product Reviews.
We also helped Windlass integrate the nopMobile app by Seurata to their sites, Museum Replicas, and Atlanta Cutlery, which helps the team of marketers and stakeholders, manage both the sites on-the-go. With real-time notifications and analytics, this has been the most useful tool.
The combined efforts of new features in websites and marketing activities considerably increased the revenue, especially during sale events such as Annual and Black Friday sale.
Additionally, our team also helped Windlass help create a sub-brand, Costumes and Collectibles, offering high-quality costume and other collectible items encompassing medieval, Renaissance, Greek, Celtic, pirates and steampunk themes. Every aspect of the brand, right from the logo, to the website to the subsequent promotion, was designed to set the brand apart from its sister companies, yet give it a feel of Windlass brand as a whole.