Corporate Identity

Corporate Identity goes beyond just the logo, it goes beyond your immediate customers and now it goes beyond the traditional media. Your corporate identity exists in the minds of every owner of your brand - customers, employees, partners, investors. Today the ideas of corporate identity extends to national and political identity as well.

Traditionally, we have relied on Brand Identity Guidelines to preserve and enforce our identity. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such. However, with technology and mass media developing at exponential rates - the need for flexibility and regular effective oversight has increased.

Our corporate identity programs may start at the beginning where we work with our clients to develop an identity or we are brought in to improve existing identities and sometimes even interpret and enforce Brand Guidelines. Whatever the task, we have seen the influence of our programs extend to many unchartered territories. From traditional print media and physical surfaces to intranets & internal communication to Mobiles Apps, Sites and Digital communication.

Our portfolio includes nation branding & political branding as well. We work both on main brands and derivative sub-brands. We have helped several organizations with their Social Responsibility charters.

Design is an opportunity to continue telling the story, not just to sum everything up.
Tate Linden