Information Architecture Design

Woodapple creates good, well researched malleable and scalable information architecture (IA) that flattens the learning curve of your users, helping producers promote desired information to achieve their goals. We take into account how the users are expected to find information and how the producer wishes to prioritise delivery of such information.

Strong information architecture (IA) is the foundation of a successful website. With no clear structure to support your aims user experience will suffer and your site performance will drop. Woodapple has experience of both creating new and renovating existing IA structures yielding tangible improvements in site performance.

A good IA is not just an imposed structure it is also a map of existing processes from dialogues to purchases. The architectures we create reflect the needs of those processes and ensures that the processes of your site form an integrated and effective whole.

Many problems with the function and performance of a website can be traced back to issues in the underlying information architecture. Woodapple can renovate or recreate your IA allowing your site to flourish on a robust framework.

As an architect you design for the present, with an awareness of the past, for a future which is essentially unknown.
Norman Foster